To help with this we have rolled out new Google-friendly templates for our Next-Gen platform to get you on the best converting platform for the season. We are working on more ways to make the switch to Next-Gen even easier so stay tuned for updates.
Be smart and get your campaigns set up and running before December 1st.
]]>Previous years have shown the importance of campaigns feeding in registrations in December that convert at a much higher rate later in the month. We will be running all of our usual seasonal promotions.
Are you ready?
]]>We have launched a new Next-Gen template for partners within the Site Designer Tool. This has been built for Google search traffic, includes no javascript and is great for low CPA rates with search traffic conversion of 25% click to reg.
We are delighted to see performance on our in-house sites go from strength to strength since rolling out onto our new platform. Upgrade % within our gamer niche has increased by a whopping +52.31% and brand BBW-Bliss has also seen notable upgrade % uplifts of +58.79% month on month.
Get in touch with our team for further details on our newest Google-friendly template.
We have updated our in-house offers page with the latest high performing niches and brands for you to monetise your traffic with. Boasting a portfolio of over twenty offers across mainstream and casual dating, we have a wide range of brands for your traffic across our main markets: UK, USA, CAN, AUS, ZA, NZ & IRE.
Many of our offers available on the partner portal have been rolled out onto our Next-Gen Platform, updated with new core features, mobile lead design and improved speed and performance for better ROI.
Alternatively, speak to our team about setting up your own branded dating site on our high performing Next-Gen platform. Whether you’re an existing partner or new to HubStars, our team can help expand your portfolio of sites or help you create your first profitable dating brand.
We are excited to announce the launch of our newest video series, Digital Insights, hosted by our Acquisition Team.
They will be providing monthly videos with valuable tips and expert insights on how to get the most from your dating campaigns, available to all HubStars partners on our Youtube channel and website.
The series kicks off with a guidance video on Google Analytics Postbacks. A Postback is created to send conversion data between your website and Google Adwords account. The aim of which is to bridge the gap between your reports. Our team will provide step by step guidance on how to create an Analytics account, set up a property and goal for your website and how best to link analytics, Adwords and our in house reporting system, BI.
Our team are available to advise and help partners where needed, please get in touch with your account manager if you would like to utilise this service!
Mastercard are enhancing requirements for explicit content. Banks that connect merchants to the Mastercard network will have to certify that the seller of such content has effective controls in place to monitor, block and, where necessary, take down all illegal content.
From Friday 15th October 2021, all new members who upload content of an explicit nature on our Excite platform will be prompted to also upload some ID to verify that they are over the age of 18.
By uploading their ID, our members will qualify for our new Verified Profile status at no extra cost. This helps us ensure that no minors appear on our sites and reduces the likelihood of members being ‘catfished’ — making for better, safer experiences all round.
You can read the full details of the Mastercard requirements here.
]]>Last week we welcomed partners from across the UK and Europe to join us for our first partner conference since 2019 at the scenic Turnberry resort on the West Coast of Scotland.
During this all inclusive event we brought partners up to date with everything we have been working on behind the scenes so far, including our new Next-Gen platform and its performance since launch. This was followed by workshops, live product demos, leadership forums and exclusive insights from our acquisition team.
We would like to thank everyone who attended, we value your efforts to be with us in person after such a long wait due to covid restrictions!
To request access to our conference slide deck please contact your account manager or get in touch below. We will be releasing the conference video to partners at the end of this month.
Our team had a fantastic time getting back into the networking swing at GDI’s first event in over 18 months. We were delighted to be sponsoring ‘Global Dating Drinks’ which took place the evening before the conference, providing the perfect opportunity for industry professionals to come together in person after such a long wait.
The event was packed with influential figures from the dating industry including HubStars owner, Michael O’Sullivan, who joined the panel alongside Bruno Mustone from Global Dating Accelerator to discuss their contributions to start ups within the online dating sector.
We look forward to attending some of GDI’s future events, including New York, Singapore, London and San Francisco in 2022!
HubStars owner, Michael O’Sullivan, will be on the panel alongside representatives from Dating Group and Global Dating Accelerator. The panel will be discussing their contributions to start ups within the industry and how they have helped dating brands reach their full potential. This will take place at 12pm on the 23rd September.
We are delighted to be sponsoring Global Dating Insights Drinks and look forward to catching up with everyone during the evening networking session!
Our team will be heading to London on Wednesday 22nd September, to arrange a meeting during this time please contact us here.
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This new platform enables us to address a wider range of the dating market, spanning mainstream and casual dating with a real focus on building and nurturing communities throughout.
Affinity & Excite, are our two dynamic dating capabilities for the mainstream and casual dating market.
Michael O’Sullivan, business owner:
“I’m delighted to see us deliver our latest incarnation of the platform. We’ve managed to make our platform feel smaller and more intimate by listening to feedback and promoting community and ease of use features.
Hidden beneath the simplicity is a new engine with unparalleled branding and design potential for dating brands. It’s built on our proven user safety and subscription management stack.
Partners can now fully explore and evolve exciting user experiences with a laser focus on their brand and return on investment without the cost and overhead of development teams.”
If you missed our Next-Gen launch webinar then check out the video below for the main features highlights!
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